The official mascot of the FIFA World Cup Qatar 2022™
Led the workshops on the mascot naming
Participated in the creative sessions of the mascot back story and personality
Managed the creative content development and participated in promoting the Qatar 2022™ Official Mascot through campaigns, digital content, publications, YouTube Short Series, La’eeb Helping Hands Videos, La’eeb Holotubes among other fun-filled content of La’eeb