WHO IS MG?

Discover more about me, my playmaking skills and how I strategically manage projects and teams to continuously score goals

For the past 18 years, I've journeyed through Qatar, UAE, and Jordan, diving into the realms of creative content marketing, brand marketing, advertising, and communications. With Arabic as my guiding star, and playing gracefully in the world of English, I'm currently the Creative Content Senior Manager at the AFC Asian Cup Qatar 2023™ Local Organising Committee.

Previously, I spent nine remarkable years in the Host Country Marketing Department for the FIFA World Cup Qatar 2022™. Collaborating with teams in Brand Management, Advertising, Media Buying, Digital Marketing, Host Country Dressing, Film Production, and Communication, I led projects that spanned out-of-home and digital campaigns, publications, TV commercials, films, and events.

My strength lies in bringing strategic concepts to life, presenting them to leadership and senior management, and fostering collaboration with internal and external partners, including creative agencies. I navigate the complex production process, steering creative content projects from ideation to execution.

With a deep understanding of regional markets and cultures, I offer an analytical and strategic perspective. I'm known for qualities like attention to detail, leadership, problem-solving, active listening, teamwork, decision-making, a positive attitude, a thirst for knowledge, motivation, and collaboration.

My expertise covers Creative Content Direction, Content Strategic Planning, Creative Copywriting, Brand Marketing, Communication, Advertising, Digital Marketing, VVIP Speech and Corporate Arabic Copywriting, Marketing Storytelling, Concept Development, Script Writing, Storyboarding, and Publication Production.

I proudly represent my organizations at conferences, summits, roadshows, and activations, solidifying my reputation as an industry leader. My earlier roles as a designer and Arabic Creative Copywriter for award-winning international agencies in Dubai enhanced my understanding of regional markets.

Dedicated to advancing content marketing and branding through innovation, I'm continually shaping the industry. The story of Mohammad Ghannam, the Creative Content Director, is an ever-evolving narrative of creativity, strategy, and unbridled passion, charting a dynamic future.

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