One day in early 2010, while I was sitting with a colleague in Meydan Grandstand, Dubai, I was wondering what if we were working on a FIFA World Cup instead of horse racing!
In early 2014, I got an email from the Supreme Committee for Delivery & Legacy (SC), the official Qatari authority behind the FIFA World Cup 2022 host country readiness and operations, offering me a position within the Marketing & Communications Department. I walked to the window, smiled to myself in the glass reflection, and said, “don’t think twice. Accept the challenge to achieve your dream”. And the journey started from that moment building towards Qatar 2022.
During the last nine years, I put together all the hard work, determination, and effort, days and nights, on land, sea, and air – all to achieve the dream!
Currently, I’m the Creative Content Senior Manager within the Marketing Department. Leading a team of 14 talented English and Arabic Copywriters and planners. Together with everyone in our department, the SC, and stakeholders, we recently delivered the most amazing FIFA World Cup™ in history.
AFC Asian Cup Qatar 2023™ Local Organising Committee
Creative Content Senior Manager - Marketing & Event Promotion
March 2023 – Present, Doha – Qatar
Supreme Committee For Delivery & Legacy
Creative Content Senior Manager
August 2022 – Present, Doha – Qatar
Arabic Creative Content Manager
March 2021 – August 2022, Doha – Qatar
Head of Content
April 2018 – March 2021, Doha – Qatar
Arabic Content Specialist
April 2014 – April 2018, Doha – Qatar
During the last ten years, I have been:
- Co-managing the FIFA World Cup Qatar 2022™ and AFC Asian Cup Qatar 2023™ Host Country Marketing projects hand-in-hand with leads of Advertising, Media Buying, Brand Management, Film Production, Digital Marketing, and Dressing teams
- Leading a team of 14 talented English and Arabic copywriters and planners to deliver the FIFA World Cup Qatar 2022 Host Country Marketing initiatives including delivering successful campaigns either out of home or across digital platforms (web, CRM, YouTube, apps, and social media), along with publications, TV commercials, films, and events
- Presenting creative concepts to senior management and leadership
- Providing exceptional and clear input to ensure the success of projects including accuracy and consistency of the messaging throughout the marketing communication channels
- Developing outstanding Arabic creative content that is tailored to the target audience and platforms
- Setting the Arabic Writing Style Guide to ensure the accuracy and consistency of the messaging throughout the marketing communication channels
- Providing Guidance and Advice to the Creative Content, Digital Marketing, Advertising, Branding, Media Buying, Social Media, Communications, and Film Production
- Driving communications and workshops with internal and external partners including teams, and creative agencies
- Representing the SC and the Host Country in several regional and international events
Achievements
As a Creative Content Expert within the Host Country Marketing Department, I took vital roles in the following key events:
- FIFA World Cup Qatar 2022™
- AFC Asian Cup Qatar 2023™
- FIFA Arab Cup Qatar 2021™
- FIFA Club World Cup Qatar 2019™
- FIFA World Cup Qatar 2020™
- Khalifa International Stadium Opening Ceremony and Campaign
- Al Thumama Stadium Design Launch Event and Campaign
- Al Janoub Stadium Opening Ceremony and Campaign
- Education City Stadium Digital Inauguration
- Ahmad Bin Ali Stadium Opening Ceremony and Campaign
- Arabian Gulf Cup 2019 Opening Ceremony and Campaign
- Lusail Super Cup and Amr Diab Concert Campaign
- Amir Cup Final 2017, 2019, 2020, 2021, and 2022 Campaigns
- CAF Super Cup 2020
Please click the button below to discover my exciting portfolio in Qatar.