Now is All – عالوعـــد
Event and Host Country Overarching Campaign (2021-2022)
Participated in the creative strategy, and promotional planning, and set the tone of voice
Created the Arabic slogan عالوعـــد (continuation of the previous slogan الوعد ٢٠٢٢)
Participated in the TVC creative and storyboard
Co-managed the Now is All Ambassadors videos
Led the creative content development for all platforms (campaigns, OOH, films, social media, digital, and publications)
Now is All TVC
Now is All The Ambassadors Moments
Ali Al Habsi's Now is All moments
Sarah Essam's Now is All moments